Global Defense Survey 2012

  • The report is based on pri­ma­ry sur­veys con­duct­ed by ICD Research access­ing its B2B pan­els com­prised of senior busi­ness deci­sion mak­ers. The opin­ions and for­ward look­ing state­ments 388 indus­try exec­u­tives are cap­tured in our in-depth sur­vey, of which 42% rep­re­sent direc­tors, C‑level exec­u­tives and depart­men­tal heads.
  • The geo­graph­i­cal scope of the research is glob­al – draw­ing on the activ­i­ty and expec­ta­tions of lead­ing indus­try play­ers across the Amer­i­c­as, Europe, Asia-Pacif­ic, Africa and Mid­dle East.
  • The report has also includ­ed opin­ions of respon­dents from defense depart­ments and min­istries; this would help defense sup­pli­ers to under­stand their buy­ers’ view point on most issues.
  • The report also clas­si­fies key emerg­ing oppor­tu­ni­ties and chang­ing pri­or­i­ties of defense sup­pli­er com­pa­nies as glob­al defense expen­di­ture dips.
  • The report ana­lyzes the expec­ta­tions of future change in glob­al defense expen­di­ture and pro­vides a break-downy by major countries
  • The report also iden­ti­fies the crit­i­cal impacts of decrease in defense bud­gets on defense com­pa­nies and strate­gies adopt­ed by them to counter the change.
  • The report also tries to under­stand the indus­try dynam­ics with respect to change in merg­er and acqui­si­tion (M&A), col­lab­o­ra­tion and out­sourc­ing activities.
  • Key top­ics cov­ered include cat­e­go­ry-lev­el demand out­looks, rev­enue change expec­ta­tions and mar­ket spe­cif­ic growth opportunities


Glob­al Defense Sur­vey 2012: Decreas­ing Defense Expen­di­ture in the Glob­al Defense Indus­try, Impact on Sup­pli­ers and Coun­ter­mea­sures” is a new report by ICD Research that ana­lyzes the glob­al defense industry’s view point on decreas­ing defense bud­gets. This report exam­ines the effects of decrease in defense expen­di­ture on the glob­al defense indus­try and iden­ti­fies its impact on rev­enue expec­ta­tions of glob­al defense sup­pli­ers . It also ana­lyzes busi­ness strate­gies of defense con­trac­tors and oth­er sup­pli­ers, iden­ti­fies new busi­ness oppor­tu­ni­ties and pri­or­i­ties, and fore­casts demand for key prod­ucts and ser­vices. It also projects expect­ed change in glob­al defense expen­di­ture, region-lev­el mil­i­tary bud­gets, merg­er and acqui­si­tion expec­ta­tions, col­lab­o­ra­tive projects and out­sourc­ing trends.

The report fea­tures the opin­ions of glob­al defense indus­try respon­dents relat­ed to the following:

  • Expect­ed change in glob­al defense expen­di­ture over the next two years
  • Key fac­tors affect­ing mil­i­tary budgets
  • Crit­i­cal impacts on glob­al defense sup­pli­ers and rev­enue change expectations
  • Busi­ness strate­gies adopt­ed by the glob­al defense indus­try to counter changes
  • Change in busi­ness pri­or­i­ties of defense com­pa­nies and emerg­ing busi­ness opportunities
  • Key prod­uct seg­ments and projects that are affect­ed by bud­get slashes
  • Demand for var­i­ous prod­ucts and ser­vices, includ­ing key mar­kets that will dri­ve growth
  • Changes in merg­er and acqui­si­tion, col­lab­o­ra­tion and out­sourc­ing activities

Rea­sons To Buy

  • Fore­cast changes in glob­al defense expen­di­ture over the next two years and iden­ti­fy key growth regions
  • Under­stand the crit­i­cal impacts of declin­ing mil­i­tary expen­di­ture on glob­al defense sup­pli­ers and the effect on major projects
  • Iden­ti­fy rev­enue expec­ta­tions of defense organizations
  • Bench­mark busi­ness strate­gies with indus­try lead­ers and iden­ti­fy new busi­ness oppor­tu­ni­ties and chang­ing pri­or­i­ties in the defense industry
  • For­mu­late effec­tive strate­gies through the iden­ti­fi­ca­tion of changes in merg­ers and acqui­si­tions and col­lab­o­ra­tive activities
  • Iden­ti­fy pre­ferred trends in out­sourc­ing ser­vices and func­tions and devise busi­ness plans accordingly
  • Man­age your busi­ness plans bet­ter by align­ing prod­uct port­fo­lio with the chang­ing demand pat­terns for defense prod­ucts and services
  • Under­stand the effect of decrease in defense bud­gets on oth­er play­ers and com­peti­tors in the industry.

Key High­lights

  • Deliv­er­ing high cus­tomer ser­vice or sat­is­fac­tion, increas­ing sales, estab­lish­ing new rela­tion­ships with gov­ern­ments and estab­lish­ing new rela­tion­ships in the com­mer­cial indus­try are the most impor­tant busi­ness pri­or­i­ties for defense companies.
  • Sur­vey results show that 74% of respon­dents expect to see an increase in merg­er and acqui­si­tion activ­i­ty due to a decrease in defense expenditure
  • Italy, Cana­da and the UK regions are expect­ed to expe­ri­ence the great­est decline in the defense expen­di­ture in the next two years.

Here you can find more infor­ma­tion: Glob­al Defense Sur­vey 2012: Decreas­ing Defense Expen­di­ture in the Glob­al Defense Indus­try, Impact on Sup­pli­ers and Countermeasures

Team GlobDef

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