WASHINGTON, Oct. 27, 2010 — A new Defense Department website gives military service equal billing with colleges and careers for people ages 16 to 24 who are exploring options for their futures, the program director said yesterday.
DOD’s Joint Advertising Market Research and Studies program announced the launch of Myfuture.com, which has information on more than 1,000 military and civilian careers and nearly 7,000 accredited colleges, universities and trade schools, Matt Boehmer told the Pentagon Channel and American Forces Press Service.
“The proportion of youth who tell us they’ve never considered the military is at the highest rate we’ve ever seen,” Boehmer said, noting that traditional college- and career-planning websites rarely offer information about military service.
“The Myfuture.com website aims not only to inform but to interest youth who may never have considered military service,” he said.
The website is a central resource for information on college admission requirements, employment trends and military benefits, Boehmer added. It provides advice about preparing academically for college, landing a first job interview and preparing for military basic training.
“By placing the military side by side with college and career opportunities, the website allows them to explore all possibilities and gain insight into each option,” Boehmer said. “We also make the point that the three do not have to be mutually exclusive.”
DOD produces the site using data from the departments of Commerce, Education and Labor.
The website is being advertised on social media sites such as Facebook, Twitter and YouTube, Boehmer said. The YouTube site features two songs written for Myfuture.com and performed by Brooklyn rapper DeStorm Power.
“We need to go out where the kids are, and that today is social media,” Boehmer said. “Instead of having them come to us, what we’ve decided to do is go to them and engage the youth in their own environment.”
Myfuture.com has been live for several months, he said, and the number of users has risen steadily. The military information pages have had 100,000 page views so far, and more than 3,000 visitors have created accounts on the website.
“Even though the site has only been up for a short time,” Boehmer said, “we feel those are great signs of success.”
U.S. Department of Defense
Office of the Assistant Secretary of Defense (Public Affairs)