Global Defense Supplier Industry Outlook Survey 2011-12

This report is the result of an exten­sive sur­vey drawn from ICD Research’s exclu­sive pan­el of lead­ing defense sup­pli­er indus­try exec­u­tives. It ana­lyzes how defense indus­try sup­pli­ers’ media spend, mar­ket­ing and sales strate­gies and busi­ness prac­tices are set to change in 2011–2012. This report gives you access to the media chan­nel spend­ing out­looks, media bud­gets, mar­ket­ing agency selec­tion cri­te­ria, busi­ness chal­lenges and sales tac­tics of lead­ing sup­pli­ers. The report also iden­ti­fies future growth of sup­pli­ers, M&A and invest­ment expec­ta­tions. This report not only grants access to the opin­ions and strate­gies of busi­ness deci­sion mak­ers and com­peti­tors, but also exam­ines their actions sur­round­ing busi­ness pri­or­i­ties. The report also pro­vides access to infor­ma­tion cat­e­go­rized by region, com­pa­ny type and sizes.


  • The opin­ions and for­ward look­ing state­ments of 307 indus­try exec­u­tives have been cap­tured in our in•depth sur­vey, of which 58% rep­re­sent Direc­tor and C•level respon­dents
  • The research is based on pri­ma­ry sur­vey research con­duct­ed by ICD Research access­ing its B2B pan­els com­prised of senior pur­chase deci­sion mak­ers and lead­ing sup­pli­er orga­ni­za­tions
  • The geo­graph­i­cal scope of the research is glob­al – draw­ing on the activ­i­ty and expec­ta­tions of lead­ing indus­try play­ers across the Amer­i­c­as, Europe, Asia•Pacific and Africa & Mid­dle East
  • This report cov­ers data and analy­sis on buy­er expen­di­ture, pro­cure­ment and indus­try devel­op­ments
  • Key top­ics cov­ered include defense sup­pli­er expen­di­ture activ­i­ty, behav­iors and strate­gies, threats and oppor­tu­ni­ties, eco­nom­ic out­look and busi­ness con­fi­dence.
  • In the report buy­ers iden­ti­fy what sup­pli­ers need to do to main­tain their busi­ness and the key actions being tak­en by indus­try play­ers to over­come the lead­ing busi­ness threats
  • The report exam­ines cur­rent prac­tices and pro­vides future expec­ta­tions over the next 12•24 months

Here you can find more infor­ma­tion: Glob­al Defense Sup­pli­er Indus­try Out­look Sur­vey 2011-12: Indus­try Dynam­ics, Mar­ket Trends