Global Aerospace Supplier Industry Outlook Survey 2011–2012

  • Analy­sis of opin­ions drawn from lead­ing aero­space indus­try exec­u­tives
  • Analy­sis on how aero­space com­pa­nies’ media spend, mar­ket­ing and sales strate­gies and prac­tices are set to change in 2011–2012
  • Analy­sis on spend­ing plans, media bud­get allo­ca­tions, chal­lenges and sales strate­gies of lead­ing aero­space indus­try sup­pli­ers


This report is the result of an exten­sive sur­vey drawn from ICD Research’s exclu­sive pan­el of lead­ing aero­space indus­try exec­u­tives. It ana­lyzes how aero­space indus­try sup­pli­ers’ media spend, mar­ket­ing and sales strate­gies and busi­ness prac­tices are set to change in 2011–2012. This report gives you access to the media chan­nel spend­ing out­looks, media bud­gets, mar­ket­ing agency selec­tion cri­te­ria, busi­ness chal­lenges and sales tac­tics of lead­ing sup­pli­ers. The report also iden­ti­fies future growth of buy­ers and sup­pli­ers, M&A and invest­ment expec­ta­tions. This report not only grants access to the opin­ions and strate­gies of busi­ness deci­sion mak­ers and com­peti­tors, but also exam­ines their actions sur­round­ing busi­ness pri­or­i­ties. The report also pro­vides access to infor­ma­tion cat­e­go­rized by region, com­pa­ny type and sizes.


  • The opin­ions and for­ward look­ing state­ments of 295 indus­try exec­u­tives have been cap­tured in our in-depth sur­vey, of which 56% rep­re­sent Direc­tor and C‑level respon­dents
  • The research is based on pri­ma­ry sur­vey research con­duct­ed by ICD Research access­ing its B2B pan­els com­prised of senior mar­ket­ing deci­sion mak­ers and lead­ing sup­pli­er orga­ni­za­tions
  • The geo­graph­i­cal scope of the research is glob­al – draw­ing on the activ­i­ty and expec­ta­tions of lead­ing indus­try play­ers across the Amer­i­c­as, Europe, Asia-Pacif­ic and Africa and Mid­dle East
  • In the report, buy­ers iden­ti­fy what sup­pli­ers need to do to main­tain their busi­ness and the key actions being tak­en by indus­try play­ers to over­come the lead­ing busi­ness threats
  • Key top­ics cov­ered include media spend activ­i­ty, mar­ket­ing and sales behav­iors and strate­gies by sup­pli­ers, as well as threats and oppor­tu­ni­ties, invest­ment out­look and busi­ness con­fi­dence among both buy­ers and sup­pli­ers.
  • The report exam­ines cur­rent prac­tices and pro­vides future expec­ta­tions over the next 12–24 months
  • The report pro­vides qual­i­ta­tive analy­sis of the key indus­try threats and oppor­tu­ni­ties and con­tains full sur­vey results
  • This report cov­ers data and analy­sis on media chan­nel expen­di­ture, mar­ket­ing and sales prac­tices and indus­try devel­op­ments by sup­pli­ers

Here you can find more infor­ma­tion: Glob­al Aero­space Sup­pli­er Indus­try Out­look Sur­vey 2011–2012