Competing for a Share of Sustainability Expenditure in the Defense Industry 2010-12

Com­pet­ing for a Share of Sus­tain­abil­i­ty Expen­di­ture in the Defense Indus­try 2010-12: Green Mar­ket­ing Strate­gies and Dri­vers, Defense Sup­pli­er Expen­di­ture Activ­i­ty, and Impact on Prof­itabil­i­ty” is a new report by ICD research that ana­lyzes how defense indus­try sup­pli­er com­pa­nies per­ceive sus­tain­abil­i­ty; the spe­cif­ic mar­ket­ing strate­gies and prac­tices being under­tak­en; how sus­tain­abil­i­ty ini­tia­tives have been affect­ed by the eco­nom­ic down­turn; and what actions are being tak­en to min­i­mize its neg­a­tive effects. This report also exam­ines cat­e­go­ry-lev­el spend­ing out­looks; green mar­ket­ing bud­gets; sup­pli­er selec­tion cri­te­ria; com­pet­i­tive struc­ture devel­op­ments; the prin­ci­pal chal­lenges asso­ci­at­ed with the imple­men­ta­tion of sus­tain­abil­i­ty prac­tices; mar­ket-spe­cif­ic growth oppor­tu­ni­ties; and the invest­ment oppor­tu­ni­ties avail­able for lead­ing mar­ket­ing deci­sion mak­ers.


  • The report is based on pri­ma­ry sur­vey research con­duct­ed by ICD Research access­ing its B2B pan­els com­prised of senior pur­chase deci­sion mak­ers and lead­ing sup­pli­er orga­ni­za­tions
  • Opin­ions and for­ward look­ing state­ments on sus­tain­abil­i­ty man­age­ment of over 529 indus­try exec­u­tives are cap­tured in our in-depth sur­vey, of which 56% rep­re­sent Direc­tors, C‑levels & Depart­men­tal Heads
  • Analy­sis on effec­tive pro­mo­tion­al chan­nels and major dri­vers of green mar­ket­ing, along with key steps of mar­ket­ing green cre­den­tials
  • Key top­ics include sup­pli­ers’ annu­al and green mar­ket­ing bud­gets, post reces­sion spend­ing trends and mod­i­fi­ca­tions, cus­tomer accep­tance of green ini­tia­tives mar­ket­ing, and how sus­tain­abil­i­ty might influ­ence future busi­ness and prof­itabil­i­ty
  • In the report sup­pli­ers iden­ti­fy whether green mar­ket­ing is more effec­tive than tra­di­tion­al mar­ket­ing while indus­try play­ers pre­dict cus­tomer spend­ing pat­terns on sus­tain­abil­i­ty for the next 12–24 months
  • The geo­graph­i­cal scope of the research is glob­al – draw­ing on the activ­i­ty and expec­ta­tions of lead­ing indus­try play­ers across the Amer­i­c­as, Europe, Asia-Pacif­ic and Africa & Mid­dle East
  • The report exam­ines cur­rent prac­tices and pro­vides future expec­ta­tions over the next 12–24 months
  • The report pro­vides qual­i­ta­tive analy­sis of key indus­try oppor­tu­ni­ties and threats and con­tains full sur­vey results

Here you can find more infor­ma­tion: Com­pet­ing for a Share of Sus­tain­abil­i­ty Expen­di­ture in the Defense Indus­try 2010-12